A patisserie website that feels like walking into the shop.
A French-technique, Indian-soul patisserie in Navi Mumbai needed a website as considered as its croissants. We rebuilt it as a seasonal, story-led storefront with ordering, hampers, bespoke cakes, B2B enquiries and playful games — all discoverable by search engines and AI assistants.
Real screens from the live product.
What needed solving.
Most bakery sites are a menu PDF and a phone number. The brand — gold script, emerald green, a festive calendar that changes the shop's mood — lived in the shop but not on the screen. Online orders also had to match outlet prices, and the business needed to be found for hampers, custom cakes and B2B supply, not just 'bakery near me'.
The solution.
Seasonal takeovers
A full-screen Diwali Edit entrance — marigold garlands, glowing lanterns, an arched product window — that gives way to the everyday site. Seasons become campaigns, not redesigns.
Story-led storefront
Hero, menu, cakes, gifting and a 'Visit & story' journey in the brand's own typography: script wordmark, editorial serif headings, clean sans body.
Commerce that respects the counter
Online ordering at the same prices as the outlet, hampers and customised cakes as first-class journeys, and B2B supply enquiries routed properly.
Search and AI visibility
Entity-level schema, answer-first FAQs, location and service architecture for Mumbai and Navi Mumbai, an llms.txt, and Search Console, GA4 and Clarity wired in.
Delight on purpose
Playable mini-games and a hidden QR 'table page' for in-café guests. Small moments people mention to friends.
The takeaway.
- A brand that feels the same on the screen as at the counter
- Seasonal campaigns launched as page takeovers, not rebuilds
- One codebase driving the site, the QR table page and the owner's analytics HQ
Not sure where to start? Just tell us what's not working.
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