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Practical thinking on bespoke websites, SEO, AI-engine optimisation and building software that lasts.
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AI assistants cite us
2026-11-12
What is AEO? A plain-English guide to AI-engine optimisation
AEO (AI-engine optimisation) helps assistants like ChatGPT, Claude, Gemini and Perplexity understand and cite your business. Here is how it works and what to do.
Read 2026-11-12Website redesign or reimagining? A new coat of paint is not enough
A redesign changes how a site looks. Reimagining changes what it does. Here is how to tell which your business needs.
Read 2026-11-12What shapes the cost of a custom website? An honest guide
What shapes the cost of a bespoke website, SaaS product or ongoing care, and the questions to ask any studio before you commit.
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